Plant Based Toronto
The Plant-Based Toronto Subway Ad Campaign is a celebration of the city’s vibrant plant-based culture.For June & July, some of our city’s most inspiring vegan leaders are lighting up 1100 TTC subway posters, showing how joyful and diverse plant-powered living can be.
Created & Produced By Matt Noble and Kimberly Carroll

Photographed by Jen Squires

(Photo of Jen by Matt Noble)
Design By Jack Dylan
Make up by Alison Sharp

Using Format